Website owners sometimes find it difficult to improve website ranking in search engines because SEO requirements are constantly changing. But websites without SEO optimization will also have a bad impact because the web will be difficult to find in search engines, so marketing cannot produce conversions. To improve website ranking, there are several factors that you must pay attention to, both from the technical, non-technical, on-page, and also off-page sides.
Here are some SEO optimization ways you can improve your website ranking on Google.
1. Secure web
If you pay attention, all website domains will start with HTTP or HTTPS. Both of these can indicate whether the website you are visiting is safe or not. HTTP is the Hyper Text Transfer Protocol, while HTTPS is the Secure Hyper Text Transport Protocol. Google always recommends using a safer server, HTTPS. Therefore, if the web wants to be prioritized by Google, then you should choose to use HTTPS for your website.
2. Link building
Link building is still an important factor for improving website ranking. Links that you get or backlinks from other websites can signal to search engines that your website has original content and can be trusted.
3. Keyword
Although keyword optimization is an old factor for determining website ranking, but the use of keywords to date still has a big impact. In creating content, make sure you always use the right keywords and are relevant to the products you offer. Keywords themselves have several types based on their length, namely Short-tail, Mid-tail and Long-tail keywords.
4. Content
It doesn't matter how many links you add, or how much content you create. However, if the content that you create is irrelevant and of no quality then Google will not display your website in search engines. Use proper grammar, headings, subtitles, bold to determine some important text. In addition, you should also pay attention to the layout that is easily understood by visitors.
5. Website Structure
To improve your website ranking, the web structure must be easily understood by Google. You can create categories and sub categories to group the content that you have created. All categories and sub-categories must be in the URL and separated by dashes or slashes to be easily understood by visitors.
6. Schema Markup
When Google reviews a web that has a Schema markup, Google will use the data it receives to make search results more interesting and useful. Google will display your website in a search engine with a different appearance with detailed information in it. Installing a schema on the web is also useful to clarify the context of your page and posts. Thus a website with a schema will have a better ranking than a web without a schema markup.
7. Mobile Friendly
Mobile friendliness is also a factor that has a big influence on website ranking. Today, more people use mobile devices than desktops to access the web. This is the reason why Google prioritizes displaying websites with mobile friendly designs.
8. Social Network
When users share web content through social media, Google will judge that your website is quality web. In addition, content that is present on various social media platforms such as Facebook, Twitter, and others can also build visitor confidence in your product.
9. Loading Speed
Visitors do not like the web with a long loading time. This can result in a low website ranking because Google does not want to recommend websites that can provide a bad experience for its users.