When someone types in certain keywords and Google displays the search results, they will see relevant results. Whether it's paid search results (ads on Google AdWords), local business listings (Google My Business), and organic search results. Most of those whose websites are on page 1 have done SEO optimization well. Therefore if you want your website to be on page 1 of Google, make sure your SEO optimization.
But do you know what a search engine actually is? How did search engines come about? And how do search engines work? Here's the explanation.
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Understanding Search Engines
Search engines are websites that contain text, videos or images and collect them on the internet.
Through search engines, your business can also be easily accessed by visitors anywhere. How to use it is also very easy, just enter the keywords ( keywords ) on which you want to find, so the search engines will display some web pages relevant to the keywords you enter.
Does the search engine consist only of Google? Of course not, there are several other search engines you can use. For example Mozilla Firefox, Bing, Yahoo, Yandex, Naver, and others.
And every search engine has a different algorithm, so the search results that are displayed will also be different, even though you use the same keywords for each search engine.
Search Engine History
The first search engine was a program called Archie (show image) which appeared in 1990. Where the Archie program allows people to access and search the file name of a web page.
However, Archie could not open the website you were looking for, but immediately downloaded the file you were looking for. As technology has developed, various types of search engines have emerged with different features.
In 1998 Google emerged and became the most used search engine to date. Other search engines that are also quite widely used include, Mozilla Firefox, Bing (formerly MSN), Search, Yahoo, and Baidu).
How Search Engines Work
There are 3 main steps taken by search engines to display search results for users.
1. Crawling
Crawling is the stage of scanning and collecting every detailed website page, such as titles, images, keywords, internal links, and so on. Every crawler will collect different data.
Crawlers will also revisit web pages to see changes made to a website. And for web pages marked with " no index ", this means that the page signals Google bots not to index the page.
2. Indexing
Indexing is the stage where the data that has been crawled will then be processed and placed in the database . Search engines use this index as a source of information displayed on search results pages.
3. Retrieval and Ranking
Retrieval is the search engine stage when processing user requests and displaying search results according to those requests. Search engines have their own algorithms and ways of choosing which pages are most relevant to your query.
And each search engine, provides a ranking on each website that is displayed. Some are displayed on the first page of Google search, some are on the second page. It depends on the quality of SEO ( Search Engine Optimization ) for each website.
Search Engine Types
The search engine is not just Google, there are several other types of search engines that you can use.
A. Bing
Bing is a search engine released by Microsoft in 2008. Bing is a form of reincarnation that Microsoft has made of its three previous search engines, namely Live Search, Windows Live Search, and MSN Search.
B. Yahoo!
Yahoo is a multinational Internet company based in Sunnyvale, California, United States. Apart from email, Yahoo also consists of a search engine. Yahoo also provides other features such as news and finance.
C. Baidu
Baidu is a search engine that originated in China and can only be used in China. This search engine is usually used by business people, because Baidu is a must-use software when they want to do business in the online market in China.
D. Yandex
Yandex is the most popular search engine in Russia. Nearly 50% in the country use this search engine compared to other search engines. However, this search engine is also widely used in Arab countries such as Ukraine, Kazakhstan, Turkey and Belarus.